He and Orange attended the 2nd National High-Quality Citrus Ecological Chain Conference, marking a new opportunity for the citrus industry.

On November 11, 2024, the "2024 Second National High-Quality Citrus Ecological Chain Conference & Inaugural Meeting of the Citrus Industry Promotion Branch of the China Agricultural Technology Extension Association," jointly organized by the China Agricultural Technology Extension Association, the Citrus Research Institute of Southwest University, and the Shanghai Fruit Industry Association, will kick off grandly in Shanghai. With the theme "Building a Green Ecosystem to Boost the Prosperity of the Citrus Industry," the conference aims to drive the integration of primary, secondary, and tertiary industries within the citrus sector, promote standardization efforts, enhance brand value, and facilitate seamless connections between production and sales—thereby injecting fresh momentum into the sustainable development of the citrus industry. The event will bring together government representatives, experts from citrus research institutions, and leaders from relevant industry associations across China.

Release date:

2024-11-14

On November 11, 2024, the "2024 Second National High-Quality Citrus Ecological Chain Conference & the Inaugural Meeting of the Citrus Industry Promotion Branch of the China Agricultural Technology Extension Association," jointly organized by the China Agricultural Technology Extension Association, the Citrus Research Institute of Southwest University, and the Shanghai Fruit Industry Association, will kick off grandly in Shanghai.

The conference is themed "Building a Green Ecosystem to Boost the Prosperity of the Citrus Industry," aiming to drive the integration of primary, secondary, and tertiary industries within the citrus sector, promote standardized development, enhance brand value, and strengthen the connection between production and sales—thereby injecting fresh momentum into the green growth of the citrus industry.

The conference brought together industry leaders from across the country, including government representatives, experts from citrus research institutions, heads of relevant industry associations, senior executives from leading citrus enterprises, representatives from supporting industry companies, elite professionals from financial service organizations, as well as national distributors and industry media reporters—all coming together to jointly explore the future growth trajectory of the citrus sector.

And orange Founder Mr. Li Daodé ( Left one )

Just as "He Cheng" is set to launch, founder Mr. Li Daode has been invited to serve as a featured speaker at the conference's roundtable forum, focusing on the themes of "Green Development, Distribution Innovation, Financial Empowerment, Ecosystem Collaboration, and Brand Building."

Mr. Li Daode shared "He Cheng's" successful brand development strategies—booming in mainland China and enjoying strong sales in Hong Kong—at the roundtable forum.

Mr. Li said, "He Cheng" cultivates using eco-friendly principles and is one of the few orchards in China that consistently relies on physical pest-control methods and manual weed removal, adhering to organic food standards in its production management.

Mr. Li shared with his peers at the forum that, in response to the threat of Huanglongbing and extreme weather disasters, Hecheng is intensifying its research and innovation efforts in developing disease-free orange seedling technology—and has already achieved initial success. Looking ahead, this breakthrough is expected to eliminate the impact of both Huanglongbing and unpredictable weather conditions, ensuring consistent quality and high yields for "Hecheng" oranges.

And orange Founder Mr. Li Daode serves as a sharing guest at the forum.

It is reported that the 2024 China (Shanghai) International Fruit and Vegetable Exhibition will be held at the same time and location.

On November 12 and 13, the inaugural 2024 Fruit Industry Global Traders Conference was held concurrently with the High-Quality Citrus Production and Sales Matchmaking Event. Nearly 300+ agricultural product wholesalers, major supermarket chains, e-commerce platforms, as well as catering and hospitality businesses attended the event to source supplies, fostering seamless connections between producers and buyers.

The organization of this conference not only provides strong support for the green development of the citrus industry but also establishes a valuable platform for participants to exchange ideas, learn from one another, and collaborate for mutual success.

Hé Chéng looks forward to witnessing the thriving growth of the citrus industry together with friends, working hand in hand to create a brighter future!

Citrus Industry Development Conference & Ethics Forum 2024: Bringing Together Production and Sales

Step into the orange orchard and witness nature's wonder.

【Sweet Preview】Orange Orchard is quietly donning its seasonal sugary makeover.

Step into the orange orchard and witness nature's wonder.

【Sweet Preview】Orange Orchard is quietly donning its seasonal sugary makeover.

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