Hong Kong Brand Board honors "He Cheng," a rising star brand, as its legacy lives on—bringing the vibrant aroma of oranges to Hong Kong.
Release date:
2024-03-05
Recently, "He Cheng" was proudly awarded the Rising Star Brand Award by the Hong Kong Brands Office, recognizing our dedication and innovative approach. This prestigious accolade underscores "He Cheng's" growing popularity in the Hong Kong market, while also highlighting the brand's emerging presence—both locally and on the global stage.
Founded in 2018, "He Cheng" not only provides a comprehensive service—from establishing orchards and autonomous seeding to meticulous harvesting and packaging for shipment—truly embodying the vision of "oranges grown by Hong Kong people." But it also embraces the planting philosophy of "harmony between heaven and earth, fostering coexistence," creating a fully integrated system. Ecosystemic Recycling System Our farm carefully selects only the highest-quality crops for sale, while the rest are used to raise poultry and produce compost. We feed earthworms with livestock manure, creating organic plant fertilizer in the process. Additionally, we rely entirely on manual weeding—never using any chemical herbicides or fertilizers—ensuring that our fruits are free from pesticides and carcinogens, with a naturally pure and delicious flavor.
"Héchéng" oranges are primarily divided into two varieties: yellow-fleshed and orange, as well as red-fleshed and orange. They are rich in juice, moderately sweet, and boast a distinctive, fragrant orange flavor. These outstanding qualities have helped "Héchéng" become one of the largest navel orange orchards in the country, earning it both organic certification and Global G.A.P. accreditation.
Winning the Rising Star Brand Award from the Hong Kong Brands Office is a testament to "He Cheng's" relentless efforts—and a clear validation of our brand philosophy. We will continue staying true to our original vision, prioritizing quality above all else, and delivering fresh, authentic orange fruits to consumers. Looking ahead, "He Cheng" remains committed to promoting sustainable orange farming practices. Through regular eco-friendly conservation tours, we warmly invite more friends to explore and gain a deeper understanding of our innovative ecological cycle system.
Additionally, we’ve launched the Adopt-an-Orange Tree program, sharing every fascinating moment—from blossoming to harvest—so you can experience the tree’s remarkable journey firsthand. As you savor the "Harmony Orange," you’ll also be helping to sustain kindness and connect with nature’s bountiful gifts in a truly meaningful way. Thanks to last year’s initiative, we were able to distribute over 100,000 oranges to communities in need across society, continuing our commitment to make a positive impact wherever we can. We’re deeply grateful for your unwavering support. Moving forward, "Harmony Orange" will keep striving to bring more premium, wholesome citrus fruits to Hong Kong—spreading their sweet aroma throughout the city while ensuring this legacy of care and compassion lives on for generations to come.
Hong Kong, we, brand, philosophy, through, ecology, continue, quality, and strive.
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