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Hé Chéng welcomes you! Distant guest

Hé Chéng welcomes you! Distant guest

November 3rd, the 20th day of the ninth lunar month in the year Gui Mao. The sky is clear and crisp, with a gentle autumn sun that feels just right. Zhanxiang Farm welcomed its first official group of visitors for the second half of this year—members from the Lifelong Learning Association of Hong Kong Polytechnic University, who arrived for a three-day sightseeing and study tour. This marks Zhanxiang Farm’s inaugural large-scale travel group of the latter half of the year, as well as the farm’s triumphant return to hosting eco-friendly, educational, and leisure-focused tourism activities since the pandemic began. Amidst the vibrant hues of late autumn, the orange orchard bursts into a mesmerizing blend of yellow and green, creating a picturesque scene. And nestled among the trees, each golden-orange mandarin shines brightly—just like the warm, welcoming spirit of the Zhanxiang team, ready to greet every guest with open arms. As friends from afar arrive, how could we not feel joy? Guests…

2023-11-10

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The 2023 season and Orange Face City are just around the corner.

The 2023 season and Orange Face City are just around the corner.

It’s the 19th day of the ninth lunar month in the Year of Gui Mao. As we step deeper into late autumn, the lingering warmth gradually fades, giving way to crisp, cool days that grow stronger each day. The vibrant hues of orange and green—the hallmark colors of southern China’s autumn—are truly nature’s most breathtaking spectacle this season. After more than 200 days of dedicated growth, the oranges have finally reached their perfect, bountiful stage, ready to dazzle with their golden glow! Right now, those radiant patches of warm yellow shimmering across the hillsides embody the hope we at Zhuanxiang have nurtured throughout the entire year. Time flies like flowing gold, and though life often brings moments of separation, it also gifts us with beautiful reunions. After just a few short months apart, the eagerly anticipated launch of the 2023 harvest of "He Cheng" oranges is fast approaching! Harvesting will kick off in mid-to-late November, with the fruits officially hitting shelves for sale in early December. So mark your calendars—this is your chance to be among the first to savor these luscious, sun-kissed oranges! And here’s some exciting news to share with everyone:

2023-11-10

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Never betray your passion—let’s embrace the beauty ahead together.

Never betray your passion—let’s embrace the beauty ahead together.

I can’t shake the passage of time—I just want to gently glide through this autumn. Alone, I quietly row upstream, carving a golden shoreline in my wake. The river quietly opens its eyes, smiling softly: "There’s always someone returning home, and always a boat ready to leave the shore." But my friends say, "What’s past is gone—what’s meant to come will find its way."

2023-11-10

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Grafting Methods and Precautions for Navel Oranges

Grafting Methods and Precautions for Navel Oranges

The methods for grafting navel oranges include: 1. Cleft Grafting: At a height of 10–15 cm above the ground, select a smooth, southeast-facing side and make a vertical cut deep enough to reach the cambium layer. Just above the cut on the rootstock, use a grafting knife to make a diagonal cut inward toward the center of the stock. Ensure the cut surface of the rootstock remains smooth to promote proper healing. When inserting the scion into the cut, align the short, sloped end of the scion with the base of the incision, making sure the bark and cambium layers of both scion and rootstock are perfectly matched. Finally, securely tie the graft union to ensure a tight seal.

2023-10-27

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Insights into Navel Orange Brand Building

Insights into Navel Orange Brand Building

Over the past 50-plus years, navel oranges have weathered their fair share of challenges and ups and downs. Throughout this journey, building the navel orange brand has taught us valuable lessons—lessons that feel like true insights. So, let’s dive in together to explore these key takeaways from navel orange brand-building!

2022-07-15

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What problems exist in the branding of navel oranges?

What problems exist in the branding of navel oranges?

Only when agriculture develops can farmers' income levels rise, paving the way for a moderately prosperous society for all. Clearly, China's navel orange market is currently highly competitive, with narrow profit margins. Therefore, building a distinctive navel orange brand is essential for achieving differentiated growth and boosting market competitiveness. However, several challenges remain in the process of establishing this brand. Let’s now explore these issues in greater detail!

2022-06-29

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