Brand
And the Orange Brand
And orange As a navel orange brand under Chenzhou Zhanxiang Green Agriculture Co., Ltd., the company is headquartered in Yizhang County, Chenzhou City, Hunan Province. It follows a strategic plan that encompasses the entire "seedling—cultivation—processing—sales" value chain, with products directly supplied to cities such as Beijing, Shanghai, and Hong Kong, China. 2018 And orange Certified as a green food.
Registration Number: 32078534
Application date: 2018
Company Affiliation: Chenzhou Zhanxiang Green Agriculture Co., Ltd.
Brand Overview
And orange It is the navel orange brand under Chenzhou Zhanxiang Green Agriculture Co., Ltd., headquartered in Yizhang County, Chenzhou City, Hunan Province. Leveraging the region's unique geographical environment and abundant ecological resources, the brand was founded by Li Daode, who adheres to a sustainable development approach. Guided by the vision of delivering pollution-free, eco-friendly food to consumers, Zhanxiang Orchards has now taken root across ten mountainous areas spanning a total of 20,000 mu, where the "Wei Cheng" orange trademark was officially registered.
Brand Definition
And derived from the phrase "Preserve harmony and balance—this is the essence of enduring virtue" in the *I Ching*, it symbolizes the harmonious collaboration of all things. Guided by this "Taihe" (Great Harmony) vision, He Cheng focuses on allowing each species to grow naturally, fostering organic cycles that aim to produce green foods rich not only in flavor but also in nutritional value.
Brand Size
And orange It boasts over 20,000 mu of mountainous land and more than 400 mu of farmland. And orange Zhanxiang Industrial Park is located in Yuxi Town, Yizhang County. The park's main projects include a fresh navel orange processing plant, a deep-processing facility for navel oranges, and a large-scale logistics and storage center, among others.
Brand Culture
Vision: To establish the nation's first smart cultivation and processing demonstration base for navel oranges, deeply cultivate the entire navel orange industry chain, and lead Chinese navel oranges toward greater heights and broader markets.
Mission: To produce natural, nutritious, healthy, and high-quality products, while building a leading, eco-friendly agricultural brand.
Spirit: Build the enterprise with principles, and thrive through integrity.
Vision: Harmonious Coexistence, Restoring the Orange Aroma
Products under the brand
There are two main categories of oranges: yellow-orange and red-orange. Among the premium varieties we specialize in are the fiery-red-fleshed Caracara navel oranges and the crystal-clear yellow-fleshed Navel oranges, both known for their abundant juice, balanced sweetness, and distinctive citrus aroma.
2018 This year, according to the Ministry of Agriculture's "Administrative Measures for the Green Food Label," the China Green Food Development Center announced that the Hecheng brand has been certified as a Chinese Green Food, designated with the code LB-18-21081811233A.
Brand Features
And orange The team has established an eco-friendly farming system that combines professional standards with modern practices—featuring manual weeding and using naturally produced, homemade fertilizers, while completely eliminating chemical herbicides. This approach safeguards fruit trees and soil from the harmful effects of chemical herbicides and fertilizers. To ensure every tree receives an equal share of water and nutrients, the orchard is equipped with a state-of-the-art, integrated water-and-fertilizer drip irrigation system at its base, enabling precise, targeted watering. Additionally, rigorous cleaning and screening processes are meticulously maintained throughout the cultivation cycle.
Brand Model
He and Orange have adopted a strategic plan for a full-industry-chain layout spanning "seedlings—cultivation—processing—sales."
In terms of seedling cultivation and breeding, a disease-free navel orange seedling nursery center has been established to produce healthy, high-quality seedlings of various sizes, free from pests and diseases. The main facilities include lightweight, disease- and pest-resistant net houses as well as permanent, high-specification steel-frame greenhouses. The navel orange varieties currently housed in these facilities include Spring Orange, Yuanfeng, Langfeng, Gan Nan Early, Navel, and Cara Cara, among others.
In terms of downstream processing, a navel orange-themed industrial park has been established in Yuxi Town, Yizhang County, Chenzhou City, in southern China. This park will further boost the navel orange processing and logistics industries, while also helping to complete and strengthen the entire navel orange industry ecosystem. Key facilities within the park include a primary navel orange processing plant, a deep-processing facility for advanced products, a large-scale logistics and storage center, a mold-processing workshop, and employee residential areas, among other essential infrastructure.
Brand Address
Changcun Township, Yizhang County, Chenzhou City, Hunan Province
http://www.greenfood.agri.cn/cpgg/lssp/hzzxgg/202110/t20211021_7770822.htm
Chenzhou Zhanxiang Green Agriculture Co., Ltd. specializes in Hong Kong navel oranges, thin-skinned oranges, Zhanxiang navel oranges, Navelkist navel oranges, gift-quality oranges, pesticide-free oranges, Hunan navel orange orchards, red oranges, Orange Fragrance oranges, He Orange, Green Orange, Green Navel Oranges, and Yellow Oranges—among other products.
Innovation, Harmony, Green, Openness, Sharing
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