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Why has building a brand around agricultural products hit a dead end?

Why has building a brand around agricultural products hit a dead end?

This autumn truly feels like a "golden autumn"—and consumers are in for a treat. Prices across all distribution channels reveal that major agricultural products have enjoyed bumper harvests. Meanwhile, the variety of crops and the superior quality of the offerings highlight significant improvements in production capacity. But this autumn isn’t just about bountiful harvests—it’s also a "golden season" for branding, marking a pivotal moment for brand promotion. A flurry of conferences and forums has brought greater awareness to the fact that building strong agricultural brands is now a top priority for governments across producing regions. Meanwhile, innovative initiatives by industry organizations—ranging from groundbreaking concepts to insightful books and eye-catching "Logos"—are helping farmers and producers establish their brands with both national and regional recognition. Based on these developments, experts confidently conclude that China’s journey toward robust agricultural brand-building has officially begun.

2021-10-28

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The Real Chinese Farmers Amid the Pandemic

The Real Chinese Farmers Amid the Pandemic

At the start of 2020, a sudden COVID-19 pandemic swept across China. This outbreak, compared to the 2003 SARS epidemic, was clearly far more severe and widespread.

2021-10-28

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Call for Submissions: Zhanxiang Green Agriculture WeChat Official Account

Call for Submissions: Zhanxiang Green Agriculture WeChat Official Account

The Zhanxiang Green Agriculture WeChat official account is a long-standing, stable platform for communication and exchange, dedicated to following China’s agricultural development, staying informed about the current state of rural China, and caring deeply about the lives of Chinese farmers. To provide our loyal followers with fresher, higher-quality information and content—while simultaneously fostering the platform’s growth, expanding its reach, attracting broader audiences, and strengthening its influence within the industry—we’re now inviting submissions of outstanding articles from both within the company and across various sectors of society.

2021-10-28

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"She"! She’s the one who made me stop feeling "boring and uncool."

"She"! She’s the one who made me stop feeling "boring and uncool."

I’ve put down roots in a remote mountain forest—above, there’s only the sky; below, all I see is earth. For years, I’ve kept company with white clouds, crisp breezes, wild grasses, and ochre-colored soil. Yet deep in my heart, a longing has always burned: to step out and explore the vibrant world beyond! Finally, I met her—she completely transformed me. She erased the "earthbound" feeling that once defined me, helping me finally realize my dream of venturing into the wider world. And I’ll never forget her name: it’s simply "GAP."

2021-10-19

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Zhanxiang Agriculture Officially Joins the Guangdong-Hong Kong-Macao Greater Bay Area "Vegetable Basket" Electronic Information Platform

Zhanxiang Agriculture Officially Joins the Guangdong-Hong Kong-Macao Greater Bay Area "Vegetable Basket" Electronic Information Platform

On August 27, the Guangzhou-hosted Guangdong-Hong Kong-Macao Greater Bay Area "Vegetable Basket" Construction Exchange Conference saw the official launch of the Greater Bay Area "Vegetable Basket" Electronic Information Platform. Through this platform, users can scan a QR code to access comprehensive quality and safety information for all agricultural products listed on the platform. Powered by integrated subsystems—including e-commerce, warehousing & logistics, and secure traceability—users can now enjoy features like product origin tracking, supply chain monitoring, and real-time access to production and sales data.

2021-10-19

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The Lesson from a Single Ripe "Orange"

The Lesson from a Single Ripe "Orange"

The most beautiful days are those spent peacefully tilling the fields under sunny skies, reading by the rain-soaked window—watching fish swim and birds sing while letting the flowers bloom and fade outside, and the clouds drift in and out. Once young and full of vitality, once brimming with youthful energy—we’ll eventually grow gracefully wise and serene in our later years.

2021-10-19

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